Why Most Messages Don’t Stick (And How to Fix Yours)
We’ve all been there.
You pour your heart into a talk, meeting, or presentation.
You deliver it. You see polite nods.
And then… nothing.
No follow-up questions.
No “Wow, that really stuck with me.”
Just a quiet fade into the background noise of all the other messages people heard that day.
Here’s the truth: most messages don’t stick.
Not because they’re bad.
But because they’re forgettable.
The good news? You can fix that.
1. You’re Explaining Too Much and Evoking Too Little
Your audience doesn’t need every detail up front.
They need a reason to care first.
If you open with a 3-step agenda, you’ve lost them before you’ve even begun.
Instead, drop them into a story, a moment, or a problem they’ve felt themselves.
❌ “Our initiative has three phases…”
✅ “Let me tell you about a leader who almost quit — not because of skill, but because she had no support.”
Hook the heart. Then feed the brain.
2. You’re Organizing by Topic, Not by Tension
A tidy outline isn’t bad… it’s just boring.
People remember conflict and resolution, not “Point 1, Point 2, Point 3.”
❌ “First we’ll cover mindset, then messaging, then marketing.”
✅ “Here’s why your current message isn’t landing… here’s what must shift… here’s how to say what you actually mean.”
Build your message like a page-turner, not a pamphlet.
3. You’re Talking Like an Overly Polished Professional, Not a Person
Jargon and buzzwords don’t build connection — they create distance.
If you wouldn’t say it to a trusted friend, don’t say it on stage.
❌ “We leverage strategic frameworks to scale impact.”
✅ “We’re helping people work better together — not just faster, but smarter.”
Speak like a human. Your audience will thank you.
🎧 Want to LISTEN to the full breakdown?
Ready to Make Your Message Stick?
If you’re tired of your message getting polite nods instead of lasting impact, it’s time to change how you structure, deliver, and connect with your words.
Join me for my live workshop:
🎯 Craft a Message That Sticks — The simple but powerful formula to make your talks unforgettable.
Let’s make your next message the one they can’t stop thinking about.
